AFTER. / PRIVACY POLICY
PRIVACY POLICY.
Last updated October 9, 2026
This policy explains what information AFTER. (“we”) collects when you visit afterfragrance.com, place an order or join the membership, and how we use it.
What we collect
- Order and membership details: name, email, phone, shipping address, the scents and sizes you choose, your picks and Tried history, and your scent profile.
- Payment information: handled by Stripe. We receive limited details (such as card brand, last four digits and payment status) but never your full card number.
- Newsletter signups: the email address you give us, and when you signed up or unsubscribed.
- Messages: anything you send us by email or Instagram.
- Browser storage: your saved order list and your cookie choice are stored in your own browser (localStorage). Essential only, unless you accept analytics and advertising cookies.
- Site analytics: we use Cloudflare Web Analytics to see aggregate page views and visitor counts, such as which pages are viewed, the referring site, country, browser and device type. It does not use cookies or local storage, does not track you across sites, and we do not use it to build personal profiles.
- Advertising and other analytics cookies: only if you click Accept in the cookie banner. We currently run no analytics cookies or ad pixels; if we add them, they load only after you accept.
How we use it
To make and ship your order, run your membership (billing, pick links, auto-pick, add-on pricing), send transactional emails (order, membership and payment notices), send the newsletter if you signed up, answer questions, prevent fraud and meet legal obligations. Marketing email is sent only if you sign up, and every one includes an unsubscribe link.
Who we share it with
Only service providers who help us run AFTER.:
- ChatGPT Sites (OpenAI) — hosts the public website at afterfragrance.com.
- Cloudflare — runs checkout and membership (Workers), stores membership and signup data (D1), and provides cookieless aggregate site analytics.
- Stripe — payments and membership billing.
- Resend — sends transactional and newsletter email from stillhere@afterfragrance.com.
- Our shipping label provider — creates shipping labels when an order is ready to ship.
We do not sell your personal information or share it for cross-context behavioral advertising.
Do Not Track and Global Privacy Control
We do not change site behaviour in response to browser Do Not Track (DNT) signals, because the only analytics we run is cookieless and aggregate (Cloudflare Web Analytics), and we do not run advertising or cookie-based analytics unless you accept cookies. If we later add optional analytics or ads, they will load only after you accept. Where the law requires it, we treat a Global Privacy Control (GPC) signal as a request to opt out of the sale or sharing of personal information; we do not sell or share personal information for cross-context behavioural advertising today.
Your choices and California rights
You can ask to access, correct or delete your information, or opt out of marketing email, by writing to stillhere@afterfragrance.com. California residents may exercise rights under the CCPA/CPRA, including the right to know, delete, correct and opt out of sale or sharing; we will not discriminate against you for using them. You can change your cookie choice anytime with Cookie settings in the footer. Newsletter emails include an unsubscribe link.
Retention and security
We keep order and membership records as long as needed for your orders, your membership and our tax and accounting obligations, then delete or anonymize them. Member pick links are private, single-member and expire with each cycle.
Children
AFTER. is not directed to children under 16, and we do not knowingly collect their information. You must be 18 or older (or the age of majority where you live) to join the membership or place an order.
Changes
We’ll post updates here with a new date. Material changes are emailed to members.
Contact
AFTER. · Rancho Cucamonga, California, USA · stillhere@afterfragrance.com